The 21st Century is a marvel of information technology moving at the speed of light. Today's consumer is well informed, more so than any other time in history due to the improved communication that comes from the internet, apps, and social media platforms. With the increasing amounts of information available today, businesses have noticed an emerging hyper-consumerism in today's marketplace. Consumers spend more time researching the purchase of a good or service now than ever before. One of the most prolific industries examined by today's consumers is the healthcare industry.